A modest, well-targeted budget beats a large, badly configured one. The settings that make the difference for a neighbourhood business.
Many local businesses start by boosting a post. It's simple, but it's also the fastest way to spend a budget without knowing what it returned.
The first decision is geographic. A physical shop gains nothing from reaching the whole country: targeting a radius of a few kilometres around the store drops the cost per contact and raises the share of people who can actually walk in.
The second decision is the creative. A properly shot photo inside your shop, with your products and prices visible, almost always outperforms a generic visual. People want to see the place they're about to enter.
Then measure something other than likes. A phone call, a WhatsApp message or a shop visit are results; engagement alone is not. Without that measurement, there's no way to know which campaign deserves more budget.
Finally, let it run. A campaign cut after two days hasn't left its learning phase, and any conclusion you draw from it will be wrong.